Branding
Grais brand assets.
Approved Grais wordmarks, colors, and usage notes for partners, press, marketplaces, and launch materials.
Essentials
Use Grais as a calm, exact communication partner.
The brand should feel quiet, capable, and human. Use the wordmark plainly, preserve contrast, and keep the surrounding design uncluttered.
Ink
Primary text
#1c1f1aMoss
Brand actions
#2f4a3aCanvas
Public surfaces
#f4f1eaPaper
Cards and panels
#fbf9f2Typography
Keep the type quiet, precise, and high-contrast.
The Grais wordmark uses the same Iowan Old Style serif shape as the website logo. Pair it with restrained site typography and avoid decorative type treatments.
Wordmark
Use the approved Grais wordmark files. The SVGs are exported as Iowan Old Style vector outlines so the mark matches the website logo and does not change across systems.
Headlines
Use the site serif display style for brand-led statements, short headings, and editorial moments.
Interface Copy
Use the site sans style for navigation, labels, forms, product detail, and dense operational copy.
Downloads
Logo files
Each asset is available as SVG and PNG. Use SVG for scalable layouts and PNG for places that need a fixed raster image.
16:9 wordmark
Wide compositions for partner pages, marketplace banners, decks, and launch graphics.
Usage
Keep the mark simple.
The strongest Grais placement is a clean wordmark with enough space around it. Treat the logo as a signature, not decoration.
- Use the Grais name with a capital G and lowercase remaining letters.
- Keep the wordmark clear of dense imagery, heavy shadows, and extra effects.
- Use the white wordmark only on dark or image backgrounds with enough contrast.
- Do not redraw, stretch, recolor, outline, or add a symbol beside the wordmark.